The operations of the Broadcast Advertising Clearance Centre (BACC), which includes the pre-transmission examination and clearance of all television advertisements, will, from 1 January 2008, formally transfer to the newly created Clearcast Limited.

Clearcast is a new joint venture company responsible for the services hitherto provided by the BACC.   Clearcast’s shareholders include ITV, C4, Five, Sky, GMTV, Turner, IDS and Viacom.

Clearcast was born out of The UK TV Administration Forum, which has representation from all major broadcasters, to develop a more effective means of managing its existing shared services within television administration.  Clearcast will provide an effective one-stop resource for the administration of all audio visual advertising.

Under the leadership of newly installed managing director, Chris Mundy, Clearcast will provide a unified resource for all commercial broadcasters to ensure adherence to best practice benchmarks across the UK broadcasting industry.

Chris Mundy, Managing Director, Clearcast, comment:

“The formal establishment of Clearcast is a significant day for the UK’s TV advertising industry.  The new company is designed to bring administrative benefits to advertisers, agencies and broadcasters in a rapidly evolving broadcast and regulatory environment.  With the support and input of all our commercial broadcaster stakeholders, we can unite in working towards ever improving best practice and build upon the great work carried out by BACC in its previous incarnation.”

Clearcast will also take over management of the Attribution System from the Board of TV Eye Ltd, as well as managing additional commercial and administration contracts and services going forward.

Previously the BACC was owned and administrated by ITV.