Our Christmas Opening Times

Our opening times over the Christmas period are listed below:   Friday 22nd December 2017 – Open as usual Monday 25th December 2017 –

The Clearcast Newsletter Autumn 2017

Each Spring and Autumn we put together a newsletter which guarantees to have something for everyone.  Whether you’re new to Clearcast and want

Clearcast Will Be Closed on 4th September

On September 4th 2017 CopyCentral, the workflow system at the heart of advertising clearance, will transfer from Hogarth Worldwide to Optimad (a Group IMD

August 2017 Bank Holiday Deadlines

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the August bank holiday

Connect to us on Social Media

We all know being connected on social media is the best way to stay in the loop.   As you might expect, Clearcast

HFSS Products and Brand Ads

If you deal with a food account you will no doubt already be aware that the rules around products high in fat, salt

Early Closing 3rd & 4th May

Following our recent office refurb we have some further works that need to be carried out.   These will take place on Wednesday 3rd

May 2017 Bank Holiday Copy Deadlines

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the May bank holidays

Early Closing Tuesday 2nd May

Following our recent office refurb we have some electrical works that need to be carried out.   This will take place on Tuesday

Clearcast goes back to school

Our UK & International Training Manager Michael Haydon is used to training groups of people right across the advertising industry, from advertisers, agencies and broadcasters.

Easter Deadlines 2017

The below document outlines the copy delivery/instruction deadlines that have been agreed by broadcasters for the 2017 Easter period.   Easter 2017 Deadlines   We

Clearance Stats For 2016

Every year we take a look back at the clearance facts and figures to see how we’ve compared to previous years. In 2016

Clearcast Training heads north

We clear ads for lots of agencies in Scotland and appreciate that London can be tricky to get to for a day’s training.

We’ve updated our Welcome Guide

Every year, we see about 33,000 ad scripts and consider more than 68,500 ads. As you can imagine, they cover every subject, market

Major CopyCentral Upgrade: 2nd Round

Yesterday evening we rolled out another exciting change to the way CopyCentral works. We’ve been listening to feedback from across the industry to

Major CopyCentral Upgrade

Last night we rolled out some exciting changes to the way CopyCentral works. We fully migrated to CopyCentral a little over a year

Christmas Copy Delivery Deadlines 2016

The below document outlines the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the 2016 Christmas period.  

Clearcast and GALA to host ad summit

We’ve teamed up with the Global Advertising Lawyers Alliance to bring you a conference in Amsterdam on 3rd November that will cover hot

Our Christmas Opening Times

Clearcast will be open for business between Christmas and New Year as follows:   Monday 19th December – Open as normal Tuesday 20th December

Walkers Crisps TV Advert Not Upheld

A TV advert for Walkers Crisps starring Gary Lineker has recently been the subject of investigation by the Advertising Standards Authority (ASA). Following

August 2016 Bank Holiday Deadlines

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the August bank holiday

Revised Notes of Guidance Launched

We’ve published a revised version of our Notes of Guidance, making it easier than ever to create approval-ready ads before submitting to Clearcast.

Restrictions are changing

From Monday 4th July the restriction and presentation codes Clearcast place on ads are changing.   When a script or video is approved

Supers problems solved

Great news – our Duration of Hold calculator is back and better than ever. Check it our here.   One of the most popular

ASA release 2015 annual report

The Advertising Standards Authority has released its annual report, which includes some interesting figures. The headline news is that there were more than

Broadband price claims

UPDATE   In January we published an article on forthcoming changes to how broadband pricing should appear. The ASA have today announced that

Gender stereotype images of male and female torsos
ASA Launch Gender Stereotyping Review

The Advertising Standards Authority has announced a review of public opinion on gender stereotyping in ads. You can read their full announcement here.

Major new rules for E-cigarettes

UPDATE The new regulations are now in place. See CAP’s announcement here. There will be a further consultation and guidance on implementing the

May 2016 Bank Holiday Copy Deadlines

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the May bank holidays

HD adverts for ITV

ITV has announced that it will begin broadcasting commercial content in true HD as of 9th April.   You can take a look at

The Spring Newsletter Is Here

Twice a year our team put together a newsletter chock-full of great articles. As ever, our new issue features a mixture of handy

Magazine collections stacked up neatly
Magazine collections policy change

The ASA has today published a ruling which changes our policy when dealing with magazine collections.   In the past Clearcast has made

Football exploding
Gambling Ads: New Scheduling Rules

Gambling advertising on TV continues to be one of the most contentious sectors, and as such comes with a host of regulations. As

Merry Christmas

The final few clocks that the broadcasters need before Christmas are winging their way to us and the switchboard will be shutting shortly.

CopyCentral Status Updates

**30/10 – An update was applied to CopyCentral this week and we believe this has now been fixed. If you continue to experience

Autumn Newsletter 60 Years
Our Autumn Newsletter is here

60 years ago today UK commercial TV was born, with the first advert being broadcast on ITV at 8:12pm.   Our Autumn Newsletter celebrates that anniversary,

International Training Course Announced

Following the resounding success of our previous International Training events, we are pleased to confirm another London date this November.   We have

CopyCentral Migration Is Complete

Our new copy clearance system, CopyCentral, is now in use by all agencies submitting to us. That means all 1,100 agencies we work

Teleshopping Clearance Made Easy

We’re always looking for ways to make our guidance as accessible as possible, and are pleased to be launching our dedicated teleshopping booklet.

Non-Geo phone nos: Changes to price info

Following consultation, Ofcom has agreed to simplify non-geographic phone numbers, that is those numbers used for the provision of services to the public.

E-Cigarette ads – The Clear View

The clearance of e-cigarette advertising has been one of the biggest compliance challenges for Clearcast in recent years.   Today the ASA have

May 2015 Bank Holiday Copy Deadlines

Joint UK Broadcasters –  2015 May Bank Holidays     Copy & Instructions Delivery Timetable     Early May Bank Holiday   Airdate    

Winner of our competition announced

Our annual bash on February 12th at The Banking Hall was another roaring success. To celebrate, we ran a short competition for guests

Our Spring Newsletter is here

Twice a year a team of people here at Clearcast HQ take time out of their busy schedules to produce what they hope

Unlocking the global ad rules

Did you know..?   In South Africa, 3% of complaints relate to gender issues in advertising? But in Australia the MAJORITY of complaints

HD Commercials and your clearance

Sky has announced that it will commence the broadcasting of commercial content in the true HD format from Sunday 1st March 2015.  

2014 Clearances in Brief

2014 was another busy year for Clearcast. The number of scripts we considered stayed fairly level with over 35,000 scripts submitted for our

Easter Copy Deadlines

Joint UK Broadcasters – 2015 Easter Holidays   For VoD campaigns running between March 30th – April 7th all copy, rotations and tracking tags

Our 2015 Training Programme

Broadcast advertising rules can seem complicated. Whether you work for an agency, a broadcaster or an advertiser, we’ve got a course that will

Are your ads safe?

As well as checking ads for compliance with the BCAP rules, all ads for broadcast are subject to technical checks before they can

Autumn 2014 newsletter

The bad news is, summer’s almost over. The good news is, we’ve just published our Autumn newsletter which  is full of useful advice,

CopyCentral migration update

As we’re now approaching Autumn and the traditional pre-Christmas rush to clear ads, we have reviewed our CopyCentral migration plans. We want to

ASA Annual report 2013

The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) have recently published their Annual Report 2013.   The report reveals how their

Spring 2014 Newsletter

Below is just a taster of what’s inside   Clear – Everything adverts   How tech has fertilised TV – From our guest writer,

Another bumper year for Clearcast

In 2013, Clearcast considered the highest ever number of scripts and films.   In total we considered just over 36,600 scripts, a 6% increase on

Autumn 2013 Newsletter

As always, it’s jam packed…below is a taster. Clear – Everything ad clearance   Script it! Avoid these common script omissions that we need to

Mid-year review of service levels

As we’re over half way through the year, we thought we’d update you on how we’ve performed against our service level targets so