Broadcaster Certificate
Broadcaster Certificate
working with Clearcast
Our new CPD certified Broadcaster Certificate is as a half day course open to both our shareholder and non-shareholder broadcasters. To check upcoming dates and to book online please see below or follow the link to our course calendar.
This course provides a practical insight into the UK’s TV advertising clearance process from script to screen. The objective is to train broadcasters on their responsibilities, the BCAP Code and our clearance processes so that they can work effectively with us to get ads on air and keep them there.
Our Certificate is a must for traffic, scheduling, sales and compliance teams and anyone wanting to understand more about the TV advertising clearance process.
Syllabus
The regulatory landscape
Importance of pre-clearance
Clearcast & the ASA
Broadcasters and Clearcast
Pre-and post-production approval processes
Timing restrictions
Scheduling decisions
An overview of the BCAP Code
Misleading Messages: Section 3 of the BCAP Code
‘Taking Offence’: Section 4 of the BCAP Code
Claims & Clams Support
Interpretation of claims
Video-on-Demand Advertising
Review of differences and process changes
Opportunity to ‘join the Clearcast team’ by stepping into our shoes for a mock viewing meeting.
Following successful completion participants will be awarded the Broadcaster Certificate.
Course dates: Places are filling fast, so book now to avoid disappointment.
The course is held at our offices and includes lunch with our Copy Clearance staff.
Location: 4 Roger Street, London, WC1N 2JX
Time: 9:30am – 1:30pm
Cost: £49 plus VAT (VAT invoice will be emailed to you within 7 days of your online booking.)
