06/07/2017
The kids are alright

The first half of 2017 has been an action-packed one for the Clearcast Training programme. If you have attended and enjoyed one of

17/05/2017
Ten Top Tips For New Starters

Advertising is a fast-paced business, both in terms of the work and the staff turnover. We put as much information as we can

Holiday flight taking off
26/04/2017
Let Your Holiday Ads Take Flight

Welcome to Clearcast airways, your fastest way to ad clearance bliss. Make sure your seat back is up, your tray table is stowed

22/03/2017
Payday Loans – Serious Business

Payday (or High-Cost Short-Term) loans have been one of the most contentious advertising sectors for a few years now. The ASA and CAP

13/02/2017
Alternative Facts in Advertising

It’s only February, but already ‘Alternative Facts’ is set to be the phrase of the year. It’s generally being used as a euphemism

11/01/2017
What To Look Out For In 2017

Will it be plain sailing in advertising clearance in 2017, or do choppy waters await? If you work on accounts that fit these categories and

19/10/2016
The Clear View: Bgo.com

The Advertising Standards Authority has upheld a complaint about gaming site Bgo.com. Gambling has proved to be as hot a topic as ever

The ad tech company Monterosa's logo
28/06/2016
Ad Tech: Monterosa

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd   THE KING HAS RETURNED!   In my last post I talked about ways

16/06/2016
Retail Right First Time

We see a lot of ads. More than 30,000 scripts a year (but who’s counting). Some are super-glamourous big budget behemoths, but the

A still form the Missguided ad which utilised never.no ad tech
07/06/2016
Ad Tech: Never.no

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd Social media vs & TV advertising   For many years advertisers have looked at how

26/04/2016
Ad Tech Tuesday – Shazam

By Kristoffer Hammer, Head of Business Development, Clearcast   Clearcast is fortunate enough to be approached by tech companies that can help do

11/04/2016
Gambling Ads and Youth Appeal

Whether it’s a flutter on the fillies, betting on bingo or cashing out at the casino, gambling ads are a strong presence on

14/03/2016
Alcohol Advertising Rules

The alcohol sector has undergone something of a renaissance of late, with more wackily-named beers than you can shake a pint glass at

Slim kale stems
04/01/2016
Ads for slimming products

Now the festive cheer and feasting are over, the New Year usually ushers in a cornucopia of ads offering ways to get back in

01/12/2015
Junk Food Advertising

One of the sectors garnering the most media attention at the moment is junk food advertising, particularly in relation to children. As the

18/11/2015
No Sexism Please, We’re Swedish

There’s just a week to go until our International Training event, where Elisabeth Trotzig (Director General of Reklamombudsmannen) will be one of the

Toy ads top tips
19/10/2015
5 Playful Tips For Toy Ads

We’ve already seen a bulging Santa-sack full of toy ads in the run up to Christmas, and we know there are more to come. Here’s

19/08/2015
The Clear View: Honda

Cars ads must not refer to speed in a way that might condone or encourage dangerous and irresponsible driving. This is a fundamental

19/02/2015
The Clear View: Booking.com

There have been a number of ads in recent months that have included what is best described as ‘swearword play’. A Booking.com ad

30/01/2015
Haig Club Whisky & David Beckham

The Clear View: Haig Club   Whether an alcohol ad is likely to appeal strongly to under-18s is something we have to consider

28/11/2014
Sainsbury’s Christmas ad

The Clear View – Sainsbury’s Christmas ad   Christmas ads are now hotly anticipated.  In recent years, particular retailers’ campaigns have been  trailed

18/09/2014
2014 Agency Survey

Here at Clearcast, we believe strongly in listening to what you have to say about how well we’re providing the services we offer.

18/06/2014
Jaguar F-Type

The Clear View – Jaguar F-Type   This week’s ASA adjudications included the result of a fairly common investigation into whether the driving

04/06/2014
Kronenbourg 1664

The Clear View – Kronenbourg 1664   In the event that an ad is complained about and investigated by the ASA, Clearcast and

13/05/2014
Save The Children

The Clear View – Save the Children   Every Wednesday the ASA publish their adjudications on the complaints they have investigated. In fact

28/04/2014
Hello new website

Welcome to Clearcast’s new website and blog.   Today we’re launching a complete overhaul of our website. Our previous site served us well