Agency Certificate
Agency Certificate
how to get ads to air and keep them there
The brand new interactive CPD certified and IPA recognised Agency Certificate is designed for advertising agencies of all types. To check upcoming dates and to book online please see below or book via our course calendar.
Our comprehensive one day course provides a unique practical insight into every aspect of TV advertising clearance process from script to screen. The course will equip you with the essential knowledge and skills to get your clients’ ads to air and keep them there in line with the BCAP Code.
Whether you're new to TV advertising or want to ensure your knowledge is up-to-date our Certificate is for you. It is designed for anyone working in an advertising agency, irrespective of the type of agency. A must for account teams, TV admin teams, producers and all who work with us.
Please note that we operate a maximum allowance of 4 people per agency for each course date. If more in an agency would like to attend, please book additional dates.
Syllabus
The regulatory landscape
Importance of pre-clearance
Clearcast & the ASA
Agencies and Clearcast
Pre-and post-production approval processes
Timing restrictions
An overview of the BCAP Code
Misleading Messages: Section 3 of the BCAP Code
‘Taking Offence’: Section 4 of the BCAP Code
Claims & Clams Support
Interpretation of claims
Claim support requirements
Understanding our online system
Review of superimposed text regulations
The course provides several opportunities to ‘join the Clearcast team’ by stepping into our shoes for a mock viewing meeting, script surgery, role play and much more.
Following successful completion participants will be awarded the Agency Certificate.
Course dates: Places are filling fast, so book now to avoid disappointment.
The course is held at our offices and includes lunch with our Copy Clearance staff.
Location: 4 Roger Street, London, WC1N 2JX
Time: 9:30am – 5:00pm
Cost: £99 plus VAT (VAT invoice will be emailed to you within 7 days of your online booking).
