Advertiser Certificate
Advertiser Certificate
how to get ads to air and keep them there
The brand new interactive CPD certified Advertiser Certificate is dedicated to the needs of advertisers. To check upcoming dates and to book online please see below or book via our our course calendar.
Our comprehensive one day course provides a unique practical insight into every aspect of TV advertising clearance process from script to screen. The course will equip you with the essential knowledge and skills to get your ads to air and keep them there in line with the BCAP Code.
Our Certificate is invaluable for anyone wanting a greater understanding of the clearance process to give their ads the best possible chance of approval. A must have for those involved in TV campaigns and/or who liaise with advertising agencies, compliance professionals and those responsible for claim support.
Syllabus
The regulatory landscape
Importance of pre-clearance
Clearcast & the ASA
Advertisers, Agencies and Clearcast
Pre-and post-production approval processes
Timing restrictions
An overview of the BCAP Code
Misleading Messages: Section 3 of the BCAP Code
Comparative Advertising do’s and don’ts
‘Taking Offence’: Section 4 of the BCAP Code
Claims & Clams Support
Interpretation of claims
Claim support requirements
The course provides several opportunities to ‘join the Clearcast team’ by stepping into our shoes for a mock viewing meeting, script surgery, role play and much more.
Following successful completion participants will be awarded the Advertiser Certificate.
Course dates: Places are filling fast, so book now to avoid disappointment.
The course is held at our offices and includes lunch with our Copy Clearance staff.
Location: 4 Roger Street, London, WC1N 2JX
Time: 9:30am – 5:00pm
Cost: £99 plus VAT (VAT invoice will be emailed to you within 7 days of your online booking).
