Introducing Clearcast

Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner.

 

We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Code of Broadcast Advertising (the BCAP Code), which sets out what is and isn’t permitted.

 

We’re proud to play an important role in the world of advertising and we do more than just clear ads. Our other services provide support to agencies, advertisers and broadcasters across the industry. Watch our animation to see the breadth of services we offer.

 

We believe adverts are an art form. In our office, that’s not up for debate. It’s fact. And we know that while creating a truly great ad is devilishly hard, everyone knows one when they see it.

 

This is why we’re here. Yes, we clear ads. But if you think that’s just a box-ticking exercise, you couldn’t be more wrong.

 

We live and breathe advertising. In a typical year, our team watches more than 65,000 ads. We discuss, debate and dissect them in detail during our daily meetings. Quite simply, we know advertising like nobody else.

 

All that expertise is available to you, whenever you need it. Don’t just call us when you want to get your ad cleared, but get us involved when you’re generating ideas, finalising a script … or at any other point on that journey.

 

We always do whatever we can to help. And we do it while holding ourselves to high standards: in our approach to client relationships, in our attitudes towards each other and in our impact on the wider world.

 

Advertising does more than just sell a product or service. It entertains. It educates. And it makes people think.

 

The world deserves more brilliant ads. We want to work with you to make them happen.

Founders